A small business owner has so much in his hands. Aside from managing his small business, he also needs to deal with competitors that indirectly affect his business marketing strategies. Being noticed and getting a large slice of the market is every business owner’s dream. This may only be possible with the use of 4 new marketing trends for small businesses.
- Kay Griggs
Blogger and speaker Mark MacDonald writes, “I have a few friends who seem to only wear black. And then there are those I know who always seem to be wearing a sweater vest. Or khakis and an oxford shirt. In fact, you’re probably known for wearing a certain style.
We’ve learned that clothes ‘make the man.’ Mark Twain extended that thought: ‘Clothes make the man. Naked people have little or no influence on society.’”
According to a recent study, it was discovered that there are more than 18 million college students in the US. Also commonly referred to Generation Y, college students form the biggest consumer group. Therefore, it is practically impossible to grow your business without including college students.
The following are marketing strategies you can use to market and promote your products to college students:
#1: Mobile Marketing
According to a study by National Retail Federation, 58% of college students live at home. Because of limited accommodation and increased costs of living, most students are finding it easier to commute on a daily basis from home to college. Consequently, your marketing strategy cannot be effective if it is only concentrated on campus.
Consumer electronic gadgets like tablets and smartphones are today used by millions of college students. One of the ways through which you can effectively market to college students is incorporating mobile marketing. Examples of tools you can use in this endeavor are SMS and mobile phone browser.
#2: Give out Beer Koozies
Marketing to college students involves getting your name out quickly. For this custom Koozies are recommended, Koozies are cheap, efficient and easy to get hold of and college kids love them! Just print your logo on the koozies and give them out near a campus. within weeks they will be familiar with your brand name!
#3: Learn the Art of Summary
College students, especially freshmen are extremely busy. They have less time to read through an entire page of a promotional article. Therefore, you need to try as much as possible to brief in your marketing message. However, this does not mean that you should throw away creativity through the window.
#4: Concentrate on Product Development
When it comes to word-of-mouth marketing, college students are the best. However, you need to make sure that your product or service is right. If your product or service can wow your audience rest assured that hundreds of college students will know about it in a short time frame.
#5: Win Over their Parents
While it is true that selling your products or services to college students can greatly increase your profit margins, it is important to point out that they do not have disposable income. Most of them derive their income from allowances provided by parents. Therefore, you also need to include their parents in your marketing strategies.
Custom Can coolers from Custom Koozy they were only 50 cents a piece!
Koozies are foam rubber or neoprene material used to keep drinks cold since it absorbs sweat ,rings & drips from the drinks on a hot day, but nowadays it also complements as a fashion accessory for one to display his/her favorite brand of beer, or tobacco, etc.
Currently custom printed or personalized koozies work the same way like custom gifts. They are a brilliant way to promote any company through the exposure to the market since the customers are often reminded of the brand while they are pool-partying or on a road trip with their favorite drink. This thus increases the share of mind for any brand. These custom printed coolers can beer the logos or the latest marketing slogan of the brand, which needs to be catchy and trendy. Customized items as promotional products inject fun and pleasure into any business marketing repertoire since they entertain both employees and customers. They get popular very soon and become an inevitable part of any corporate program.
Benefits with customizing:
-Custom printed coolers are fantastic as promotional gifts or corporate giveaways at trade shows, or work conferences or corporate meetings. They can also be used at sporting events like baseball games,or music concerts or weddings or just as a fun party gift.
-Custom coolers can be used as important branding vehicles in any marketing or promotional campaign.
-More importantly, one can order them in bulk and get them at a cheap wholesale price. One can also get them on variety of merchandise like bags, cups, mugs, hats or tee-shirts with either logos of the companies or custom-made designs by the companies themselves.
Any company can just make the personalized online by just picking of one style or design out of those available and customizing it with the logo and slogan or “brand mantra” of the company.
Thus, as custom gifts not only last through the entire event, but remain etched in the minds of the target market. It occupies a share in the mind of the customers and aids in building brand preferences and brand loyalty. The customized koozies can be handed out in combination with a catalog or brochure so that the promotional item becomes more worthy.
A custom is a refreshing idea to welcome new customers as well as build a strong & lasting relationship with the existing customers. A refreshing beverage with a cherishing may work the wonder for any company.
Marketing with giveaway items like koozies and cups and handy tools to use in your daily life and that’s why they have gained huge popularity. They are used for carrying and keeping different liquids and drinks. Plastic can be used for different purposes and also can be easily molded in various forms. Since it is light in weight and durable, thus most of the people make use of these cups. Custom plastic cups are inexpensive and best for advertising and marketing purpose.
How it promotes your Business?
The custom printed products are ideal items for business for promoting their business in the market. There are different products and you can choose any of them that are the most suitable for you. Different thing can be imprinted on these items. The most common things are printed are name and logo of different businesses.
However, you can also print other things such as relevant pictures and information about your products or services. Apart from this, your contact information can also be printed. These include your telephone number, website and e-mail id. Products such as t-shirts, pens, koozies and caps will be used by the consumers and this will help in an effective promotion of your business to a large number of people.
While buying these custom printed products you must consider your target market. It must be suitable according to your business image. You must make sure that the company from where you buy these products meets your customization requirements.